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Stevioside to subvert the traditional market
Date:2014 Years7 Month19 Day Browse [642]

According to a market research agency Mintel and Leatherhead Food Research, published the latest report, plant sweetener stevioside has quietly has won the favor of consumers, and is upset those traditional sweet ripe agent in the market order. Although the stevia as an additive for the production of food and beverage in the value reached 110000000 dollars in 2013, but Mintel and Leatherhead are expected, the value scale to will grow to $275000000 by 2017.

Plant preparations are considered "more healthy"

In 2009, using high intensity sweeteners to market the agent of food and beverage products, only 5% completely separate use of plant sweetener. Mintel analyst LauraJones said food science, global sweetener market growth, mostly due to the consumers of sugar intake increasing attention, and more plant sweetener developed, is also expected to make the market benefits. Jones said, sugar gradually gave way, and the need to increase that sweet food and beverage rising phenomenon, a high intensity sweetener is faced with a very good business opportunities, a high intensity sweetener provides a source of sweet, but not as sugar that has high quantity of heat, to those who are trying to control the her weight consumers more and more attractive.

All the signs indicate that, as consumers of "healthier" sweetening agent solution to the increasing demand, the global high intensity sweetener market has responded to this trend, and this reaction is more and more obvious. By the end of 2013, as an additive for food and beverage products in the production, the global high intensity sweetener market size is expected to reach $1270000000, compared with 2012, the number increased by 2.8%. By the end of 2013, as an additive for food and beverage products in the production, the global high intensity sweetener market size is expected to reach $1270000000, compared with 2012, the number increased by 2.8%. By 2017, the global high intensity sweetener market size is expected to increase to nearly $1400000000, 9.7% higher than the 2013 levels. Artificial products still dominated

According to the new report Mintel and Leatherhead published, if it is found that the application of high intensity sweeteners to the newly launched products of subdivision can, at present still accounted for the dominant position of artificial variants.

According to the new report Mintel and Leatherhead published, if it is found that the application of high intensity sweeteners to the newly launched products of subdivision can, at present still accounted for the dominant position of artificial variants.

Due to the large application in the mixture, in a leading position, acesulfame in the market launch of new products. However, the use of acesulfame products market share has gradually declined from 56% in 2009 to 49% in 2013. Three sucralose ranks second in market share position, its use remains unchanged in the past 5 years, all the products in the use of a high intensity sweetener in new, about 40% used three sucralose. Aspartame followed, however, its market share year after year continues to decline, from 2009 to 40% products fell to 32% in 2013. Those categories remains highly dependent on artificial variant products including candy, ice cream, dessert, dairy and beverage.

Food sweeteners will continue to grow

LeatherheadFoodResearch company strategic research manager EmmaGubisch said, the next few years, plant sweetener is expected to provide the main growth driver for the sweetener market, setting up appropriate taste of stevioside and other plant sweetener in the manufacturer's commitment to, and approved by regulatory departments at the same time, the artificial sweetener market still offers the growth opportunities, especially in the three sucralose and acesulfame market. Measured by value in the world, a high intensity sweetener sucralose is on the market, the three largest field. Mintel and Leatherhead said, because it is in artificial sweeteners in the most "sugar" nature, three sucralose had greater growth potential in some areas.

Over the past 5 years, a high intensity sweetener for the introduction of the new food and beverage products situation has been growing. In 2009, all products in the global launch of new, 3.5% using a high intensity sweetener, by 2012, this proportion increased to 5.5%. This growth momentum will seem to continue.


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